Don’t Google It

In 2014, the Belgian medical site Gezondheid en Wetenschap launched the ‘Don’t Google It’ campaign to tackle the recent shift in googling health symptoms. Advertising agency DDB Brussels cleverly created an advertising campaign targeting the right people, at the right time. They bought Google AdWords for the top 100 searched health symptoms. Now, when people google these symptoms, the top result reads, “Don’t Google it, check a reliable source,” and clicks through to Gezondheidenwetenschap.be.

Watch the ad now:

CREDITS
Client: Gezondheid en Wetenschap
Campaign: “Don’t Google It”
Clients: Marleen Finoulst, Elizabeth Bosselaers, Patrick Vankrunkelsven
Agency: DDB Brussels
Creative Director: Peter Ampe
Creative Team: Tim Arts, Stefan van den Boogaard
Head of Digital: Geert Desager
Strategic Planner: Maarten Van Daele
Senior Account Manager: Silvie Erzeel
Television Producer: Brigitte Verduyckt
Digital Producers: Stefanie Warreyn, Maarten Breda
Web Developer: Christophe Gesquière
Design: Andreea Buescu, Cedric Lopez
Content Planner: Michael D’hooge
Production Company: Lovo
Director: Norman Bates
Producers: Bert Brulez, François Chandelle

Don’t google it from Gezondheid en Wetenschap on Vimeo.

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